ViewTechIndia | Instagram is the most popular image and video sharing platform in the world. It has more than 800 million users per month and 500 million users active per day. Instagram can be a powerful platform for your business to market your products, grow your business, and generate sales. Check out the Instagram marketing tips.
Here are 15 ultimate Instagram marketing tips to maximize your business potential.
Instagram marketing tips:
1. Switch to Business Profile
When you decide to promote your brand on Instagram, you need a business profile. On Instagram, you can easily convert your personal account into a business account. The Instagram business profile allows you to link to your Facebook profile and gain access to track your analytics.
You can switch over your business profile within a few steps:
- Go to your Instagram profile.
- Tap the hamburger menu at the top right corner.
- Tap settings->account->switch to professional account.
Now your Instagram business profile is ready to access.
2. Optimize Instagram profile
The Instagram profile is the best place to give the first look at your brand to audiences. So, your profile and bio should look attractive, engaging, and informative. Instagram offers 150 characters to write an engaging bio with clickable links and hashtags. So, you should add a basic description of your brand that captivates your audiences.
You should also include your brand logo in your profile, attracting followers to know more about your brand. It is one of the most basic marketing strategies that will give effective results.
3. Post Content Regularly
Like any other social network, consistency is key for your account’s success. Once you decide to market your brand, you must follow consistency.
Consistency will help you grow audience engagement, get more views, and reach your product worldwide. Posting content 2 to 3 times per day can give a positive impression on your brand. Also, your followers can connect with your brand every day.
4. Post Content at Peak Time
If you are posting content regularly and not receiving more engagement, you can find the peak time when the audience is active online. You can also track your Instagram analytics and find the best time to post content on Instagram is.
Generally, Instagram is most popular on Monday and Thursday. According to the research, 11 AM to 1 PM and 7 PM to 9 PM is the best time to post content on Instagram. Depending on your target audience, you can access their location and time zone to reach out!
5. Use Instagram Stories Feature
Instagram story is a great feature on Instagram, and it allows users to post images or videos in a slideshow format. Instagram stories appear at the top of your follower’s homepage. So, your followers can easily notice your stories on their feed. It can help to boost Instagram story views and increase popularity among the wider audience.
You can use the following strategies to increase your stories visibility:
Post Moments: You can post your brand moment videos!
Think Fast: You should convey your brand message in the first 3 seconds.
Add Call To Action: Utilize swipe up feature to receive followers to your product page.
Create Consistent Brand Identity: Your Instagram stories should give your brand a voice.
6. Use Instagram Stories Highlight
Instagram story highlight is a great feature to keep your most successful stories on your profile permanently. Your story highlight album appears under your bio section. It can help your followers easily find your highlights when they enter into your profile. You can also create a custom cover for each story. If you add your stories to a highlight, you will get a chance to gain more visibility when users visit your profile.
Depending on your Instagram privacy settings, your stories will appear. For Instance, if your profile is public, anyone can check your highlights at any time. Suppose your profile is private; only your followers can view your highlights.
7. Respond to Comments
When you respond to someone else’s posts, you will get a chance to receive them on your follower’s list. Spend time to watch your audience’s comments on your posts and respond to their comments, such as thank them or give answers to their questions.
Whether their comment is positive or negative, it’s important to see your comment sections and respond to them. The comment section is also the place to get feedback on your post and brand.
8. Partner with Influencers
Influencer marketing is a quick way to gain brand visibility and reach your target audience. Before collaborating with influencers, you should find who is showing off your products or services to their followers.
Generally, most people can purchase their products based on the influencer content and recommendations. With the right influencer guidance, you can reach your product to the right customers. Nowadays, most brands use influencer marketing to sell their products to the target customers.
9. Utilize Instagram Ads
Running Instagram ads is an effective way to show your content in front of a massive audience. According to the research, 84% of people are more likely to shop products online. You can promote your brand via Instagram ads that can grow your following by reaching new customers. Here are some advertising methods on Instagram:
Stories Ad: Promote your brand on Instagram stories, which will gain more visibility within a short span.
Photo Ads: Tell your brand story through a simple and creative canvas. Instagram photo ads can be in square or landscape format.
Video Ads: Create visually attractive brand videos with the added power of sound, sight, and motion.
10. Establish Your Product via Instagram Reels
Instagram reels are a new way to create short, entertaining videos. With reels, you can make 15-second multi-clip videos with audio effects. Most brands can use reels to experiment with their products and services. You can use reels to establish new products, highlight your employees and update your recent works. Reels make your content easy to understand, and followers are more engaged to listen to your content.
11. Cross-Promote Your Instagram Posts
Want to receive new followers to your Instagram profile?
Cross-promotion is an excellent strategy to reach your brand across the world. You can promote your brand to other social profiles like Facebook, Twitter, LinkedIn, etc. It helps those who already follow you on other social profiles to connect with your brand. Hence, you will get a chance to get more followers to your Instagram profile and increase brand exposure.
12. Add an Interactive Hashtag
Adding an interactive hashtag is a great way to get instant engagement. Hashtags are responsible for reaching your content across the world. A most effective strategy for some of the larger brands is creating a hashtag that many customers already tagged.
Another simple tip to reach your product to a huge audience is to research competitors’ hashtags. So, you can easily find the most popular and interactive hashtags that are relevant to your brand.
13. Run Instagram Contests and Giveaways
Contests and giveaways are a great marketing strategy to draw attention to your brand. It will boost engagement and get your content noticed by the massive Instagram users.
Whether you are new to this platform or looking to spread brand awareness. Contests and giveaways are a great way to build a strong brand & consumer relationship. For example, you can post your contest rule on your website and include a link in your Instagram profile and your contest duration.
14. Share Customer Reviews and Testimonials
Sharing reviews is a great strategy to tell your followers that your products and services are awesome. If you collect testimonials and reviews about your products, you need to share them on Instagram!. It helps you to build trust in your followers and customers for your brand. It’s unique to get more engagement and increase social proof within a short period.
15. Track Instagram Performance
Instagram analytics is the best way to improve your marketing results and build brand awareness. You can study all the information about your account through Instagram insights. With Instagram analytics, you can track all the basic statistics and metrics about your content, profile, and audiences!. It would help if you had an Instagram business profile to measure all the metrics of your account.
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Here, you can get 15 ultimate Instagram marketing tips to enhance your brand. I hope now you are ready to promote your brand on Instagram to reach a wider audience. Make sure that you follow the above-mentioned Instagram marketing tips, and you will develop your marketing growth!
Caroline Fernandes is a social media strategist and well-experienced content writer at Planyourgram. She writes all things related to business, marketing, and entrepreneurship on several websites. Her passion includes traveling to all places around the world.
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